If you're like most companies, you're probably sticking to the tried and true advertising methods that have worked so far....maybe you advertise in trade magazines or have a TV or radio ad here and there. Or, if you're a local business, maybe you've got billboards and are sending out direct mail to target customers.

If you're on the cutting edge of technology, maybe you've got Google Ads set up or Facebook ads running to promote your business.

How is all this working for you? Do you feel like you're getting the right bang for your buck? Or could there be a better way to reach target customers?

Have you considered using the Amazon Alexa platform to reach customers? Statistics show that approximately 50,000,000 Americans have an Amazon Alexa device. If just 0.1% of those people have your App (or Skill, as they're called), you could be paying just $0.07 per 1000 impressions. That's less than 3% of the cost of Facebook impressions! And Facebook impressions are less than 5% of the cost of Direct Mail impressions!

With over 50 million Amazon Alexa users in the United States, reaching your target demographic via Alexa Flash Briefings is one of the most undervalued ways of reaching your target audience.

Every time your target client says, "Alexa, what's my Flash Briefing?", they could be hearing your content. Stop getting lost in the noise of all the advertisements on TV, radio, print and social media, and be one of the first to reach your audience through Amazon Alexa.

Here are four ways to establish yourself as an expert to your target demographic and attract more business:

As a real estate agent, you probably are always thinking about ways to get in front of potential customers and ways to separate yourself from the flock of agents looking to nab the next client. Do you have an email list? Do you send postcards? What about social media or website updates?

You're doing those? Great! Well, chances are, your competition is doing those things as well. What about Voice? Have you started setting yourself apart from other agents by using Amazon Echo or Google Home devices to your advantage? It's estimated that over 50 Million Americans are using voice-activated devices, so if you're not already taking advantage of this built-in audience, you should be! Here are 3 ways you can use this platform to your advantage.