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How Much Does Your Advertising Really Cost?

How Much Does Your Advertising Really Cost?

If you're like most companies, you're probably sticking to the tried and true advertising methods that have worked so far....maybe you advertise in trade magazines or have a TV or radio ad here and there. Or, if you're a local business, maybe you've got billboards and are sending out direct mail to target customers.

If you're on the cutting edge of technology, maybe you've got Google Ads set up or Facebook ads running to promote your business.

How is all this working for you? Do you feel like you're getting the right bang for your buck? Or could there be a better way to reach target customers?

Have you considered using the Amazon Alexa platform to reach customers? Statistics show that approximately 50,000,000 Americans have an Amazon Alexa device. If just 0.1% of those people have your App (or Skill, as they're called), you could be paying just $0.07 per 1000 impressions. That's less than 3% of the cost of Facebook impressions! And Facebook impressions are less than 5% of the cost of Direct Mail impressions!

How to Increase Sales with Amazon Alexa Flash Briefings

How to Increase Sales with Amazon Alexa Flash Briefings

With over 50 million Amazon Alexa users in the United States, reaching your target demographic via Alexa Flash Briefings is one of the most undervalued ways of reaching your target audience.

Every time your target client says, "Alexa, what's my Flash Briefing?", they could be hearing your content. Stop getting lost in the noise of all the advertisements on TV, radio, print and social media, and be one of the first to reach your audience through Amazon Alexa.

Here are four ways to establish yourself as an expert to your target demographic and attract more business:

Amazon Alexa Hacks for Real Estate Agents

Amazon Alexa Hacks for Real Estate Agents

As a real estate agent, you probably are always thinking about ways to get in front of potential customers and ways to separate yourself from the flock of agents looking to nab the next client. Do you have an email list? Do you send postcards? What about social media or website updates?

You're doing those? Great! Well, chances are, your competition is doing those things as well. What about Voice? Have you started setting yourself apart from other agents by using Amazon Echo or Google Home devices to your advantage? It's estimated that over 50 Million Americans are using voice-activated devices, so if you're not already taking advantage of this built-in audience, you should be! Here are 3 ways you can use this platform to your advantage.

Top Sioux Falls Projects of 2018

Top Sioux Falls Projects of 2018

This city is amazing. I recently came back to Sioux Falls after 15 years away, and every day I hear of more and more incredible new projects and businesses that are drastically improving the quality of life of all of us Sioux-ites (What should we call ourselves? Has a word been coined yet?)

Here are the four to watch in 2018:

Introducing: Raspberry Mills Business Mastermind Group

Introducing: Raspberry Mills Business Mastermind Group

Last week we posted about how lonely it can be as a business owner....you don't really have coworkers to lean on the same way you would if you worked for someone else.

We received overwhelming feedback that business owners, entrepreneurs, and those looking to reach the next level in their business could really use a community to bounce ideas off of each other and share resources.

Your wish is our command: Introducing the Raspberry Mills Business Mastermind Group on Facebook.

Business Feature: Rehfeld's Art & Framing

Business Feature: Rehfeld's Art & Framing
From Forensic Scientist to Successful Sioux Falls Business Owner, today's Business Feature is a fascinating conversation with Matt Jorgenson at Reh...

The Things No One Tells You About Starting A Business:

The Things No One Tells You About Starting A Business:
For any of you have started your own business, I'm sure you're very aware that starting your own business is a difficult thing.....but before you got into it, did you know it'd be that hard?  I didn't!

Business Feature: JAM Art & Supplies

Business Feature: JAM Art & Supplies

Today’s Business Feature takes us to Downtown Sioux Falls to speak with the Executive Director of JAM Art & Supplies, Jess Miller. In addition to running this incredible non-profit that provides art supplies, holds classes and workshops, and hosts events, Jess also manages to run an AirBnB, raise her daughter, have a second job, and find time for gardening and yoga. She’s an awesome example for those of us who are trying to balance work and home life.

 Read on to find out more about how she does this, about JAM Art & Supplies, about how you can get involved…and keep scrolling to the bottom for a discount coupon on supplies!

Business Feature: Jim River Ranch

Business Feature: Jim River Ranch
Today's Business Feature takes us to Jim River Ranch in Redfield, SD. If you're a pheasant hunter, or know someone who is, direct them to this article! There's such a cool story behind how Jim River Ranch was founded...read on to see how Owner, Jesse Wright, developed the concept for a pheasant-hunting destination, and how he overcame significant adversity to make his dreams a reality. It's a lesson to all of us entrepreneurs out there. Life might throw us some curve balls, but with hard work, dedication, and a little bit of know-how, you can make it happen!

Business Feature: Chef Ellen Doerr

Business Feature: Chef Ellen Doerr
I recently had the pleasure of meeting Chef Ellen and was instantly fascinated by the personal chef business she has created. I love that there's a way to have meals perfectly tailored to your preferences and dietary needs, right at home. We're all looking for ways to have more time available for the things that matter to us, and what better way to gain some time back than to have your meals prepared for you? Here's the full interview with Chef Ellen:

Sioux Falls Culture

Sioux Falls Culture

In coming back to Sioux Falls after spending the last 15 years in Louisiana and Minneapolis, I was worried that I was sacrificing cultural experiences that had so significantly enriched my life throughout my time away. Louisiana culture is loud, and spicy, and vibrant. The people, the food, the music, the weather….all are spicy and loud and vibrant! And in Minneapolis, the arts scene is on par with cities two or three times its size. There are music festivals, art shows, and theater events for every hour of every day of the week.

Growing up in Sioux Falls, we’d go see a play downtown once or twice a year. We’d catch a music concert at the Sioux Empire Fair every year, and that was about it. So, in coming back to Sioux Falls, I had kind of accepted the fact that I would be limited in the cultural events and places that I’d be able to experience.

But, I was so wrong.

How to Save Millions of Dollars on Your Project in 1 Easy Step

How to Save Millions of Dollars on Your Project in 1 Easy Step
How much money is your company losing due to inefficient project management strategies? Have you thought about it? Do you end up with multiple changes at the end of your project that push you over budget? Or maybe you put enough "contingency" in your estimate that you don't over-spend......but your total cost is higher than it could be. Do you feel like you spend too much time spinning your wheels or getting stuck trying to keep the project moving forward?