If you're like most companies, you're probably sticking to the tried and true advertising methods that have worked so far....maybe you advertise in trade magazines or have a TV or radio ad here and there. Or, if you're a local business, maybe you've got billboards and are sending out direct mail to target customers.
If you're on the cutting edge of technology, maybe you've got Google Ads set up or Facebook ads running to promote your business.
How is all this working for you? Do you feel like you're getting the right bang for your buck? Or could there be a better way to reach target customers?
Have you considered using the Amazon Alexa platform to reach customers? Statistics show that approximately 50,000,000 Americans have an Amazon Alexa device. If just 0.1% of those people have your App (or Skill, as they're called), you could be paying just $0.07 per 1000 impressions. That's less than 3% of the cost of Facebook impressions! And Facebook impressions are less than 5% of the cost of Direct Mail impressions!
With over 50 million Amazon Alexa users in the United States, reaching your target demographic via Alexa Flash Briefings is one of the most undervalued ways of reaching your target audience.
Every time your target client says, "Alexa, what's my Flash Briefing?", they could be hearing your content. Stop getting lost in the noise of all the advertisements on TV, radio, print and social media, and be one of the first to reach your audience through Amazon Alexa.
Here are four ways to establish yourself as an expert to your target demographic and attract more business:
As a real estate agent, you probably are always thinking about ways to get in front of potential customers and ways to separate yourself from the flock of agents looking to nab the next client. Do you have an email list? Do you send postcards? What about social media or website updates?
You're doing those? Great! Well, chances are, your competition is doing those things as well. What about Voice? Have you started setting yourself apart from other agents by using Amazon Echo or Google Home devices to your advantage? It's estimated that over 50 Million Americans are using voice-activated devices, so if you're not already taking advantage of this built-in audience, you should be! Here are 3 ways you can use this platform to your advantage.
This city is amazing. I recently came back to Sioux Falls after 15 years away, and every day I hear of more and more incredible new projects and businesses that are drastically improving the quality of life of all of us Sioux-ites (What should we call ourselves? Has a word been coined yet?)
Here are the four to watch in 2018:
Last week we posted about how lonely it can be as a business owner....you don't really have coworkers to lean on the same way you would if you worked for someone else.
We received overwhelming feedback that business owners, entrepreneurs, and those looking to reach the next level in their business could really use a community to bounce ideas off of each other and share resources.
Your wish is our command: Introducing the Raspberry Mills Business Mastermind Group on Facebook.
Today’s Business Feature takes us to Downtown Sioux Falls to speak with the Executive Director of JAM Art & Supplies, Jess Miller. In addition to running this incredible non-profit that provides art supplies, holds classes and workshops, and hosts events, Jess also manages to run an AirBnB, raise her daughter, have a second job, and find time for gardening and yoga. She’s an awesome example for those of us who are trying to balance work and home life.
Read on to find out more about how she does this, about JAM Art & Supplies, about how you can get involved…and keep scrolling to the bottom for a discount coupon on supplies!
In coming back to Sioux Falls after spending the last 15 years in Louisiana and Minneapolis, I was worried that I was sacrificing cultural experiences that had so significantly enriched my life throughout my time away. Louisiana culture is loud, and spicy, and vibrant. The people, the food, the music, the weather….all are spicy and loud and vibrant! And in Minneapolis, the arts scene is on par with cities two or three times its size. There are music festivals, art shows, and theater events for every hour of every day of the week.
Growing up in Sioux Falls, we’d go see a play downtown once or twice a year. We’d catch a music concert at the Sioux Empire Fair every year, and that was about it. So, in coming back to Sioux Falls, I had kind of accepted the fact that I would be limited in the cultural events and places that I’d be able to experience.
But, I was so wrong.
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