If you're like most companies, you're probably sticking to the tried and true advertising methods that have worked so far....maybe you advertise in trade magazines or have a TV or radio ad here and there. Or, if you're a local business, maybe you've got billboards and are sending out direct mail to target customers.
If you're on the cutting edge of technology, maybe you've got Google Ads set up or Facebook ads running to promote your business.
How is all this working for you? Do you feel like you're getting the right bang for your buck? Or could there be a better way to reach target customers?
Have you considered using the Amazon Alexa platform to reach customers? Statistics show that approximately 50,000,000 Americans have an Amazon Alexa device. If just 0.1% of those people have your App (or Skill, as they're called), you could be paying just $0.07 per 1000 impressions. That's less than 3% of the cost of Facebook impressions! And Facebook impressions are less than 5% of the cost of Direct Mail impressions!